http://www.fox5ny.com/news/16770535-story
In the early 1980s, after years of being on top of the world, Atari made the fatal mistake of investing millions of dollars into an E.T. video game, based on the wildly successful film of the same name, only to see it flop. It is regarded as the biggest flop in video game history. Landfills were filled with millions of unsold E.T games due to many publications labeling it as the ‘worst video game of all time.’
In the early 1980s, after years of being on top of the world, Atari made the fatal mistake of investing millions of dollars into an E.T. video game, based on the wildly successful film of the same name, only to see it flop. It is regarded as the biggest flop in video game history. Landfills were filled with millions of unsold E.T games due to many publications labeling it as the ‘worst video game of all time.’
Then came the crash.
The
video game crash of 1983, also known as 'Atari shock' in Japan, was a
massive recession of the video game industry that occurred from 1983 to
1985. Revenues that had peaked at around $3.2 billion in 1983, fell to
around $100 million by 1985. The crash was a serious event that brought
an abrupt end to what is considered the second generation of console
video gaming in North America.
The crash
almost destroyed the then-fledgling industry and led to the bankruptcy
of several companies producing home computers and video game consoles in
the region, including the fastest-growing U.S. company in history at
that point, Atari. It lasted about two years, and many business analysts
of the time expressed doubts about the long-term viability of video
game consoles.
There were several reasons
for the crash, but the main cause, according to Electronic Games
Magazine was the saturation of the market with hundreds of mostly
low-quality games which resulted in the loss of consumer confidence. The
full effects of the industry crash would not be felt until 1985.
Stores
stopped promoting video games and Time Magazine as well as other
publications said that ‘video games’ were a fad destined to the go the
way of the ‘pet rock.'
But then Nintendo came along and proved all the critics wrong.
According
to Steven Kent, author of 'The Ultimate History of Video Games,'
sometime after the crash, Nintendo approached Atari about using their
name to promote a revolutionary and advanced 8-bit system. Nintendo
didn't believe their own name carried any weight in America. So Atari
initially agreed. Until they saw a competing system known as Coleco
Vision showcasing Donkey Kong at an electronics convention. Enraged at
the thought that Nintendo gave them the rights to Donkey Kong behind
their back, the deal went nowhere.
Nintendo had to go it alone.
And they did. The Nintendo Entertainment System made its debut in the United States in 1985.
They knew that stores had no confidence in video games and were not ready to start putting them up in their computer section.
Using
a brilliant marketing scheme, Nintendo included a robot known as ROB
with the Nintendo Entertainment System and stores began selling the
system in the toy section, rather than the computer section and it took
off.
Before long, over 30 million consoles were sold, eventually topping out 61 million consoles.
Nintendo was king in America, Sega was number two and Atari went down to number 3.
Fast forward to 2005.
Nintendo
had a virtual monopoly on the hand held gaming industry with the Game
Boy Advance and DS and kids everywhere loved Pokemon but they became a
distant number 3 in the home console wars. The Nintendo Cube was in
third place compared to Sony’s PlayStation 2 and the XBOX.
Nintendo
had to do something revolutionary if they didn't want to end up just
making video games for other systems which was the ultimate fate of Sega
and Atari.
Nintendo boss Shigeru Miyamoto,
the man responsible for legendary games like Donkey Kong, The Legend of
Zelda, Super Mario Bros. and more, felt that video game controllers,
with all their buttons were just way too complicated. He wanted
something that anybody could just pick up and play with.
The
Nintendo Wii came out in 2006 as a system that lets you control the
action on screen with your hands and body as opposed to only a
controller.
And it was a monstrous success.
Before
long, the competing systems, PlayStation 3 and Xbox 360 were just
relegated to 2nd and 3rd place against the new juggernaut Nintendo
created.
Their stock went from $19 a share all the way to more than $120 a share.
Nintendo was king once again.
Then in 2012, Nintendo felt it was time to move to the next level and introduce the Wii U.
But it wasn't a huge success.
The
Wii U debuted in November of 2012 and was off to a strong start with
over 400,000 units sold that month. However, sales started to dwindle in
January as the Wii U sold only 57,000 units in the US.
By comparison, the original Wii sold 435,000 in January 2007, two months after launch.
And in April of 2012, Nintendo logged their first annual loss in over three decades.
While
world-wide sales for the Wii U are 3.91 million as of September 2013,
the new PlayStation 4, which debuted around Thanksgiving 2013 has
already sold 2.1 million units and rising.
Many analysts are stunned and don’t know why this is happening.
Some suggest that Nintendo may have made the ‘Dreamcast’ error.
That
error is when a console maker decides it is time to advance to the next
level, way before their competition does. It is this mistake than sank
Sega’s Dreamcast in early 2000s, which has been dubbed one of the most
underrated systems of all time because of its high quality games but
lack of promotion from retailers.
Gamers
just weren't ready yet to buy a new system after investing their money
in games for the Nintendo 64 and PlayStation and that is what lead to
the downfall of Sega's Dreamcast and ended their nearly two decades
stint in manufacturing consoles. Today, they make video games instead of
consoles.
Some industry figures have
claimed that the Wii U is not in fact an 8th generation console, with
many citing the hardware as the reason and thus the problem when
promoting the system against the technically superior XBox One and
Playstation 4.
Reggie Fils-Aime, COO of
Nintendo of America, however, has noted that similar comments were made
in 2006 when the Wii first launched and that the Wii ended up taking a
majority share in the console market anyway.
There
is no telling what Nintendo will do now that Sony’s PlayStation 4 and
Microsoft Xbox One are hammering away at their share of the market.
Even
their most recent handheld system the Nintendo 3DS, followed by the 2DS
failed to live up to expectations and their stock took a beating.
Still,
Nintendo has maintained its 9 million Wii U sales forecast for the
fiscal year through March 2014. Wii U software showed improvement in the
Q2 period, reaching 5.27 million units, a 400 percent jump on the
previous quarter. Nintendo has credited the software growth to key
first-party releases such as Pikmin 3 and The Legend of Zelda: The Wind
Waker HD with more classic titles still to come.
If
history proves anything, Nintendo’s Miyamoto doesn't give up easily and
with tons of titles like Zelda, Super Mario, Pokemon, Metroid and
millions of loyal fans, it doesn't look like Nintendo is ready to go the
way of Sega and Atari just yet.